Short and Easy Version:

SEWPPA members:

• Follow the highest standards of professionalism and honesty in business and photography.
• Cooperate with their fellow professionals, and do not use unfair competitive practices.
• Show samples that are their own work, and indicative of the quality of work the client can expect.
• Give the client their best efforts toward the best possible photographic services.

Formal and Legal version:

Southeastern Wisconsin Professional Photographers Association shall have a code of conduct called the CODE OF ETHICS to which all members must, without reservation, solemnly agree.

• Endeavor to maintain a dignity of manner in his/her behavior, appearance, the photographic presentation of his/her services, and in all other forms of public contact.
• Observe the highest standard of honesty in all his/her transactions, and at all times avoid the use of unfair competitive practices as determined by any court of competent jurisdiction, Federal and State anti-trust laws, and related statutes.
• At all times endeavor to produce photographs of a quality equal or superior to the samples he/she displays, to apply his/her best efforts towards providing the best possible photographic service and to play his/her part in raising the general standard of photographic craftsmanship.
• Show a friendly spirit of cooperation to his/her fellow professional image makers, assist them and encourage then to achieve and maintain the highest standards of quality.
• Recognize the authority of SEWPPA in all matters relating to the interpretation of their Constitution and Bylaws.
• The membership of any person who repudiates or violates the Code of Ethics, as found in Article II of the Constitution and Bylaws, may be terminated from membership in accordance with the rules of SEWPPA.